The advertisements relating to medicine OPD, ortho OPD and skin OPD are put up inside the building and even in the consulting rooms of doctors
Pharmaceutical companies have used the Civil Hospital campus to advertise their products, clearly flouting norms. While the Civil authority is unaware of any such activity, some doctors have wittingly or unwittingly allowed the companies to promote their medicines even in their consulting rooms.
The OPD building on the Civil campus has become hive of activity for medical representatives of pharma companies visiting the doctors daily and even advertising their products.
The adverts relating to medicine OPD, ortho OPD and skin OPD are put up inside the building and even in the consulting rooms of doctors. Are these averts placed with the doctors’ permission? And if so, do these doctors prescribe medicines of these companies? All these raise questions of propriety.
When asked if MRs are allowed on the campus and if they can advertise their products, Medical Superintendent of Civil Hospital M M Prabhakar said, “Medical representatives of different companies do come to our hospital for their promotional activities, but we don’t buy anything from them. No company can advertise on the campus without our permission and we haven’t given permission to anyone to do so.
When told that such ads were pasted at the OPD building and the consulting rooms, Prabhakar said, “I will inquire into it and get them removed immediately.” Civil Hospital receives all its stock from Central Medical Store in Gandhinagar.
Regarding the procurement of medicines, the Civil chief said that they received all their medicines depending on their requirement from the government. And if they needed to buy any medicines from outside, they can do so according to the rate prescribed by the government, he said.
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